24.11.2025
In today’s rapidly evolving fintech landscape, true competitive advantage comes not only from offering online services, but from the ability to integrate quickly and scale into new markets. In this regard, the Armenian payment and money transfer system UBPay stands out as a modern fintech platform that leverages an advanced API infrastructure to streamline international money transfers and provide banks and payment companies with a fast, efficient, and user-friendly solution.
APIs and cloud technologies dramatically accelerate the speed and efficiency of cross-border transfers by eliminating multi-step intermediary chains and complex integrations, enabling direct connectivity between participants. This reduces time-to-market for new services from months to days and cuts implementation costs by 60–80% said Seyran Sargsyan, CEO of UBPay. According to him, partners integrate through a ready-to-use interface while maintaining control over the customer experience and reducing operational expenses and compliance risks.
Unified API standards ensure secure encryption and transaction monitoring, while the end user enjoys a simple and reliable transfer process. This strengthens trust and loyalty, he added.
Partners can connect to UBPay’s API within a few days and enable fund transfers, monitoring, and reporting without major system overhauls. UBPay manages the core technological and operational functions, including international payout channels and compliance procedures. The API solution can be easily adapted to the partner’s brand and target market, enabling banks and companies to deliver tailored services while leveraging the platform’s infrastructure and capabilities.
Sargsyan emphasized that UBPay operates under the supervision of the Central Bank of Armenia.
Regulation by the Central Bank enhances the platform’s reliability and transparency—particularly important for foreign partners and clients engaged in cross-border transactions, he noted.
As the market evolves, speed becomes a decisive factor: those who integrate faster gain the advantage. UBPay positions itself as a money transfer platform with a clear mission—to enable people to send money worldwide easily, securely, and instantly.
UBPay is already integrated with numerous banks, payment organizations, and international operators, including Kwikpay, URemit, and ISend. Partners join the international network almost instantly, without significant investment in development, compliance, or testing.
In Armenia, UBPay holds approximately 35% market share. This year, the platform has significantly expanded its transfer geography and continues to onboard new partners. UBPay’s coverage includes the USA, Canada, Russia, Kazakhstan, Uzbekistan, Israel, UAE, India, China, and several European countries such as Cyprus and Greece. Transfers can be received via cash pickup, card, bank account, or e-wallet.
This extensive network allows UBPay to efficiently serve clients—including the diaspora and migrant workers—while creating new opportunities for banks and fintech partners to scale into additional markets.
The global money transfer market is becoming increasingly competitive. The winners will be those who offer innovative solutions and can integrate rapidly, expanding into new countries and connecting new payment channels. UBPay is not just a transfer service; it is a flexible technological infrastructure that enables fintech companies and banks to launch products faster and scale globally, Sargsyan said.
UBPay will continue to expand its partner ecosystem, strengthening its position as one of the key players in the international money transfer industry.